How Can Travel Sectors Improve UX Design Online?

Claire Freshney
2 min readMar 30, 2017



Now, the travel sector has qualified fast alteration in recent years with new technologies varying the way persons interact with travel companies. Only a few years ago, it was ordinary for the mainstream of travelers to book their trip with a visit to the local travel agent.

Today, it’s a high tech that people can book their own flights directly from airlines and a room straight from hotels.

There has been a total change. We’ve become a generation of travelers who plan, accomplish and book travel online. Thus some travel industries are stressed to keep up with fast-changing customer loads for prompt obtainability and a broader variety of booking selections.

Some tips for improving UX design online in this reasonable marketplace and on its task to change insights of the company by improving its UX design online.

· Customer-centric method

The digital revolution has transformed the way travel earners connect with their clienteles, making a 24/7 relationship online. The travel sectors that are following the new digital age are the ones that are prioritising the customers first.

In this case, it’s vital to comprehend at the core of your digital plan. Who are the users? What do users want? Only then can you make objectives and UX metrics which help you to progress customer experience.

· Battling booking rejection

Rejection is a vast problem for travel sectors in the online travel industry. This is partially because users like to window shop for best prices when investigating flights and hotel rooms. But it is also because of the poor user experience of many sites. Users have to steer through a vast choice of choices and a long booking process and often customers don’t have the time or tolerance to stay with it or they end up making a crucial mistake.

· Mobile first strategy

Mobile internet browsing has overhauled desktop but the usability of many mobile websites and applications is still well behind the usability of desktop websites.

Amounts of rejection get better with improved levels of ux design online and capitalizing in mobile apps and mobile responsive websites has a radical effect on reservations.

· Remote user testing

Investing in UX design online research should be a key part of keeping the user at the center of everything travel sectors are doing given that actionable vision to improve the experience of the customer.


Online travel agencies have been the clear winner of the online travel uprising over the past years, shifting the way now customers plan and book their trips. A key part of this achievement has been the way they’ve comprised the online and mobile networks to stay modest.

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Claire Freshney

Claire is a User Experience Designer working across Cheshire and Manchester with over 10 years experience.