Claire Freshney
2 min readMay 18, 2017

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Travellers Making Research And Bookings

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Travellers do research and make bookings. Internet today has been a huge impact to them. They can become their own travel agents in researching, planning and book vacation online. How do they particularly research travel and booking? Here are ways how they do.

Search Engine Optimisation

It continues to be a main method of research when booking online. Google allows travellers to plan a holiday with the suspicion of an idea into a search term. This is how customers are able to book their flights or hotel over Google.

Social media

Travellers will check social media platforms and read reviews and would research for feedback and comments from other travellers upon booking a reservation online. Reviews and feedback have a biggest influence on their booking decisions.

It’s essential for travel companies making sure they are doing the right thing efficiently in online presence. Travel and tourism organisation can always do social engagement and into boosting their profile in using social media platforms such as bookings & customer service instead of marketing strategies.

Mobile vs. Desktop

There are travellers who loves to use mobile more than desktop but there are also some travellers who uses desktop more than mobile. It could be a vice versa. But in today’s generation a mobile optimisation will bring your industry to the latest trend since mobile is growing.

Don’t forget to make your website mobile optimised for a satisfied experience for travellers who book online.

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Claire Freshney

Claire is a User Experience Designer working across Cheshire and Manchester with over 10 years experience. www.clairefreshney.com