What to Know: Usability Study

Claire Freshney
2 min readApr 26, 2017

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So to begin with, a travel usability study navigation is a high priority for web developers. Sometimes a numerous of navigation is annoying to users and it would make them confused, lost and they would even wonder what they would do next.

Well, as they say, if you have all the luck some users might just scrub the website to achieve their purpose in visiting your website. Though, most users would easily pop-out and would add more digits to website bounce rate and you know you want to avoid it and would not want to happen.

Getting Started

To start a usability study, you must start in figuring who your target audience is. Your target audience will contain of one or more user groups. Like a single website may have content for customers and a distinct login area for site proprietors. It is likely that these two user groups would perform diverse job as part of their normal website usage. Each user group should have an assigned errands to do during testing that redirect their different usage outlines.

Determine Your Users Job

Everything you present to your users during the test both the content of the question and job as well as the wording influences how they reply.

Remember, you are not searching for just a message. Your website is made for a reason. It would be a brilliant idea to ask the users to suggest some tasks.

Presenting Tasks To Users

Only give participant’s one task at a time. More task may annoy them or alter their tactic to the test.

If the user is obligatory to use contributions from outside the test such as an email giving them a key to the site, give them these contributions in the form they will be obtainable. This will deliver useful feedback on all fundamentals of the process rather than simply the site.

Usability study is very important when you would create your website especially if you are in a travel trade. You need to gather information and data as to how your website would perform very well. It is not only about your website but how usability study was researched and how it was well taken.

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Claire Freshney

Claire is a User Experience Designer working across Cheshire and Manchester with over 10 years experience. www.clairefreshney.com